There are multiple social media platforms with millions of potential customers, so it is essential for businesses to have a social media presence. The world is increasingly becoming socially connected, and this offers an incredible means of brand presentation, advertisement, customer service, and fan connection. Social media is transforming how people interact with products and brands, but it has also revolutionized the way customers shop with those brands. Businesses are now keen on leveraging their social media channels to find ways of selling to fans. Read more about comment selling on this page.
Comment selling is a blend of social media and e-commerce, and it allows customers to buy directly through the comments on Instagram, Facebook and other social media platforms. The comment sellers post images or videos with the products they are selling and ask the consumers to claim the product by commenting ‘sold.’ This allows customers to purchase items with just a few keystrokes without leaving the newsfeed section. The idea sounds simple, but when properly done, the sales can increase tremendously. The following are the benefits of comment selling and why you should consider using the method.
Peer to peer marketing-Majority of consumers seeks referrals and recommendations from peers before making a purchase. As customers see the convincing comment claims, it offers social proof that other consumers have trust in your company and products, which help in persuading other customers. When other prospective customers see satisfied shoppers as they interact with their brands, it sends a message to audiences that your business is trustworthy and established. Comment selling also allows you to have your brand shared with more social media platforms such as Facebook groups. When your marketing posts are shared, you easily get quick and incredible endorsements.
Comment selling is easy to use. When you post pictures or links to sites, it does not garner meaningful engagement as compared to social media platforms. Social media platforms are arguably the most compelling methods to sell to buyers. Comment selling makes it easier for buyers to obtain items without leaving Instagram or Facebook. Buyers are attracted to ease and efficiency when shopping as opposed to going through hoops searching for what you want in different websites.
There is also the aspect of entertainment value when you sell on facebook. The social media interactions entertain the customers as they make their purchases. Customers are in a kind of competition to claim products that combine fun and business. Click here for more information: https://en.wikipedia.org/wiki/Social_selling.
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